Australia’s bushfire crisis has delivered a ratings boost for the nation’s major breakfast news and current affairs programs.
Today’s new lineup, Sunrise and ABC News Breakfast all recorded higher metropolitan ratings on Monday in comparison to their 2019 averages. While ABC News Breakfast has the smallest audience overall, the program recorded the biggest jump (30 per cent) with 184,000 city viewers at the beginning of the week – up from an average 154,000 last year.
Today recorded 225,000 metropolitan viewers on Monday, a 29 per cent jump from its 2019 average (196,000 viewers). Today’s new lineup started over the weekend in order to spearhead the broadcaster’s morning bushfire coverage. Co-hosts Karl Stefanovic and Allison Langdon are also performing their regular duties this week.
Seven’s Sunrise remained No.1 on Monday with an average 293,000 metro viewers, up 17 per cent on its 2019 average (276,000). A Seven spokeswoman declined to comment on Monday’s ratings. However, sources at the commercial broadcaster said they were happy with Sunrise’s margin, especially given Nine had brought forward Stefanovic and Langdon’s start date.