Bluey fever is catching in the United States with entertainment giant Disney saying it is pleased with how American families are embracing the Australian children’s animation.
Bluey has reached 16 million viewers in the last quarter of 2019 since its launch on Disney Junior in October, according to data provided by the US broadcaster. That includes the audience for live broadcasts and replays within seven days. An average US audience of between 8 and 25 million viewers is deemed a success.
Disney Channels Worldwide’s senior vice president for consumer insights and programming strategy, Jane Gould, said Bluey fit in with the ethos of Disney because it “reminds us all of our own families”.
“The power of family is a cornerstone of Disney storytelling, and the warmth and authenticity of Bluey’s family dynamic is what first captured our interest in the show,” she said. “It plays out the small but emotionally epic dramas of day-to-day life in surprising, heartfelt and very funny ways that will engage children and parents alike.