Average ticket prices for live shows have increased by about 30 per cent in the past 10 years, according to a new report from Live Performance Australia.
Last year, the average ticket for a concert, festival, theatre show, dance performance or comedy gig would set you back about $99 – up almost 30 per cent from $76.60 in 2008. But rising costs haven’t deterred Australians, with more people attending live shows than ever before.
In 2018 approximately 26.3 million tickets were issued to live performance events, generating revenue of almost $2.2 billion. In comparison, 2008 saw an estimated 15.8 million tickets sold – equating to just over $1 billion in revenue.
Contemporary music is by far the strongest performer for the live performance sector, accounting for around half of the industry’s revenue. Almost 40 per cent of all live performance ticket sales are for contemporary music, followed by musical theatre (14.9 per cent of ticket sales). Theatre is the third-most popular category among New South Wales patrons, while in Victoria it is comedy.