Triple J’s content director, Ollie Wards, admitted there were some “big shoes to fill” in 2020. But he is confident the broadcaster’s young audience will be happy with the new lineup to be announced on Wednesday.
“We are really excited for the next evolution of Triple J,” he said. “We’ve got some absolute legends moving on. At our heart, we’re all about playing great music. That’s not going anywhere.”
Media analyst Peter Cox said it was risky for a radio station to change its line-up so extensively. The communications professional helped start Sydney radio station 2DayFM in the 1980s. However, he said Triple J isn’t any ordinary radio station because of its niche audience.
“I think they’re very loyal to the Triple J concept rather than individual announcers,” he said.
Mr Cox also pointed out that Triple J would be protected to some extent from any listener backlash given it is publicly funded. He added that Triple J management might even save money in the short-term given some of new announcers might not have a profile as large as that of Tom Tilley or Ben and Liam.
“Triple J is a stepping stone,” he said. “It’s a training ground.”